Victoria is a prominent marketing and creative strategist for global brands. Having worked across the UK, Europe and Asia for over 20 years, she has a proven record in setting up and establishing a brand’s international reputation and luxury appeal for their long-term success.
She has built an enviable client list of leading luxury hotels, real-estate, travel leaders and lifestyle disrupters such as W Hotels, JW Marriott, Aloft Hotels, Accor, Shangri-La Hotels and Resorts and Sun Resorts, all of whom have long-lasting relationships with Victoria due to her results-driven track record.
Building a brand’s architecture – Brand strategy, brand positioning, marketing strategy, food and beverage concept development to brand partnerships, content and social media – has been key in her role as an analytical, creative, and meticulous strategist.
A diligent leader with insights into cultural and market trends and global networks, Victoria has a strong database of diverse global relationships across key entertainment and lifestyle brands and businesses, putting her at the forefront of the global luxury market.