Clients

An upscale lifestyle Hotel brand owned by Marriott International
  • Responsible for implementing the brand’s marketing and communication strategies
  • Pre-opening Marketing lead at W Hotel’s international launches - London, Amsterdam, Bali, Singapore and Kuala Lumpur
  • Developed a series of Food & Beverage concepts resulting in Local and International Press coverage
  • Sourced credible Brand partnerships and produced Brand Activations for  W London, W Amsterdam, W Bali, W Singapore and W Kuala Lumpur
  • Curated the on-site cultural programming for W London, W Bali and W Amsterdam
A Luxury Hotel brand owned by Marriott International
  • Successfully ran two pre-opening positioning workshops at JW Marriott Doha and JW Marriott Muscat
  • Created a brand narrative to enter the consumer's minds and differentiate the properties in the existing market
  • Built a revised touchpoint plan relevant to the new positioning
  • Trained the executive committee on the Brand Positioning & Narrative
Accor Hospitality Group
  • Served as the interim marketing director for both Novotel Singapore on Stevens and Mercure Singapore on Stevens, leading strategic marketing initiatives
  • Successfully managed and enhanced brand positioning, ensuring consistent and compelling communication across all marketing channel
  • Developed and executed integrated marketing campaigns to drive brand awareness and increase guest engagement
  • Spearheaded innovative food and beverage development projects, introducing new concepts and promotions to elevate the dining experience
  • Collaborated closely with cross-functional teams, including sales, operations, and culinary, to align marketing strategies with overall business goals
+ Twelve Beach Club
  • Created innovative food and beverage concepts for +Twelve Beach Club, enhancing the overall guest experience and aligning with the brand’s image
  • Designed and implemented cultural programming showcasing key music, fashion and beverage partnerships, enriching the guest experience with authentic and immersive activities
  • Established strategic partnerships with influencers to amplify brand visibility and attract a broader audience, leveraging social media to drive engagement and attendance
A boutique London based hotel offering world-class hospitality
  • Responsible for implementing the brand’s launch marketing and communication strategies
  • Led and supported on the Food & Beverage concept development
  • Developed a locally relevant cultural programming series
  • Managed and led on the Brand visual identity
  • Recruited, trained and developed the pre-opening marketing department
A collection of exclusive luxury Hotels in Mauritius
  • Led on a full brand repositioning of Long Beach Golf & Spa Resort to a lifestyle brand - Long Beach, Mauritius
  • Secured, appointed and managed creative rebrand
  • Built and implemented a strategic Marketing Strategy
  • Developed a cultural programming series to active local and international communities
  • Created and implemented a Digital Marketing transformation plan to align with new positioning
  • Appointed and managed an International PR agency
Real estate and construction company engaged in International property development projects from conception to completion
  • Created and implemented a Real Estate Marketing plan for source and destination markets
  • Conceived and implemented concepts, guidelines and strategies across various creative projects and oversaw them to completion
  • Developed email marketing campaigns to further engage prospect buyers
  • Sourced international marketing partners for an online thought leader speaker series
  • Created a blog and content strategy optimised for SEO